About Us
Operators who deploy. Not theorists who advise.
We built this firm because AI is now a CEO-level operational issue—and most companies are deploying it without a system.
Our Story
From a Shared Realization to a Mission
Kerri Campbell had been watching the same story play out across every industry she touched. In her years building consulting practices—from Allegiance Consulting to Strategy Engineering to Fortune 500 engagements—she saw the pattern clearly: companies were spending millions on AI tools and getting almost nothing back.
The technology worked. The deployment didn't.
Ivan Madrigal was an entrepreneur and turnaround specialist who had spent his career transforming companies from the inside. He'd scaled Builder's Choice from $4M to over $40M with 100 employees, documented $11.4M in operational savings as a Lean Six Sigma Master Black Belt, and led M&A due diligence on deals up to $1B.
Over coffee one morning, Kerri and Ivan discovered they'd arrived at the same conclusion from different directions. Kerri saw the gap: companies needed structured AI deployment, not more tools. Ivan had the methodology: Lean Six Sigma enterprise deployment principles, reengineered for AI. Kerri had the practice-building expertise to turn that methodology into a scalable consulting firm. Ivan had the operational credibility to deliver it.
They realized the urgency was real. Companies that moved now would define their industries. Companies that waited would be defined by their competitors.
AiPex Advisory Group was born that morning.
Leadership
Meet Our Team
Ivan Madrigal
Principal Consultant & Methodology Architect
Former CEO who scaled a company from $4M to $40M+. Lean Six Sigma Master Black Belt. Fortune 500 consultant. M&A strategist across $20M–$1B deals. Ivan doesn't theorize about AI transformation — he's lived operational transformation from the inside.
Key Credentials
- CEO, Builder's Choice — $4M to $40M+ growth, 100 employees
- Lean Six Sigma Master Black Belt
- Fortune 500 Consulting (SBTI, Direct Energy, Gexa Energy)
- M&A Due Diligence — $20M to $1B deals
- $11.4M in documented operational savings
- Early AI adopter focused on execution and measurable outcomes
- BBA, Texas State University
Kerri Campbell
Founder & Chief Growth Officer
Growth and delivery leader across consulting and enterprise programs. Built practices, led go-to-market, managed complex stakeholder environments. Kerri brings the commercial engine and execution rigor to make adoption stick.
Key Credentials
- Founder, AiPex Advisory Group
- Owner, Allegiance Consulting (since 2017)
- Director, BD & Marketing — Strategy Engineering & Consulting (22% revenue growth)
- Enterprise project delivery — $20M+ programs
- Pharma & marketing consulting (Provention Bio, Fingerpaint — 24% revenue increase)
- BBA, Emory University (Management, Marketing & Communications)
- International exchange, UNSW Sydney
Our Promise